Principles And Practice Of Social Marketing : An International Perspective (Record no. 46571)
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000 -LEADER | |
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fixed length control field | 00501nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-1-107-64432-8 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
-- | DON / HEN |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Donovan, Rob / Henley, Nadlin |
245 #0 - TITLE STATEMENT | |
Title | Principles And Practice Of Social Marketing : An International Perspective |
250 ## - EDITION STATEMENT | |
Edition statement | - |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Cambridge |
Name of publisher | Cambridge University Press |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 504 |
500 ## - GENERAL NOTE | |
General note | 5330 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing in India |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Department |
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Gen Ref. Book | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | 17/03/2012 | Forward | 495.00 | 658.8./DON | O73101 | Books | Commerce |