Marketing Research: Measurement and Method (Record no. 82235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00472nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | £29,461,839 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| -- | MAR / TUL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tull, Donald S. / Hawkins, Del I. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research: Measurement and Method |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Macmillan Publishing Co. Inc. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 836 |
| 500 ## - GENERAL NOTE | |
| General note | 2137 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gen Ref. Book | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | 05/02/1991 | Vaibhav Book Centre | 263.00 | 658.83/TUL | O38427 | Books | Commerce |