Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (Record no. 82412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | £9,780,060,570,156 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| -- | ORI / RIE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ries, Al / Ries, Laura |
| 245 #0 - TITLE STATEMENT | |
| Title | Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Harper Collins |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 308 |
| 500 ## - GENERAL NOTE | |
| General note | 1352 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Full call number | Accession Number | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gen Ref. Book | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | 29/02/2016 | Creative Book | 567.00 | Book issued to Economics [508 ECONOMICS (BCUD / MRP)] | 658.827/ORI/RIE/0/77878 | 30077878 | Books | Economics |