DIGITAL MARKETING ANALYTICS: MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD (Record no. 84546)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00280 a2200097 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353430191 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HEMANN, CHUCK / BURBARY, KEN |
| 245 ## - TITLE STATEMENT | |
| Title | DIGITAL MARKETING ANALYTICS: MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON, NOIDA |
| Date of publication, distribution, etc | 2019 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 | On Display | 18/12/2021 | 82 | 303.20 | 658.87/HEM | O81675 | Books | Commerce |