TY  - BOOK
AU  - Bes De Trias, Fernando / Kotler, Philp
TI  - Winning At Innovation : The A To F Model
SN  - 978-0-230-34343-6
U1  - 658.4063 
CY  - New York
PB  - Palgrave
KW  - Innovation
N1  - 5295
ER  -