TY  - BOOK
AU  - Belch, George E. / Belch, Michael A.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - £9,780,071,284,400
U1  - 659.1 
CY  - Boston
PB  - Mcgraw Hill
KW  - Advertising
N1  - 1244
ER  -