TY  - BOOK
AU  - Clow, Kenneth E. / Baack, Donald E.
TI  - Integrated Advertising Promotion And Marketing Communication
SN  - £9,789,332,518,377
U1  - 659.1 
CY  - Noida
PB  - Pearson
KW  - Advertising
N1  - 1031
ER  -