TY  - BOOK
AU  - Tull, Donald S. / Hawkins,  Del I.
TI  - Marketing Research: Measurement and Method
SN  - £29,461,839
U1  - 658.83 
CY  - New York
PB  - Macmillan Publishing Co. Inc.
KW  - Market Research
N1  - 2137
ER  -