TY  - BOOK
AU  - Ries, Al / Ries, Laura
TI  - Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
SN  - £9,780,060,570,156
U1  - 658.827 
CY  - New York
PB  - Harper Collins
KW  - Branding
N1  - 1352
ER  -