TY - BOOK AU - Scott, David Meerman TI - New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly SN - £9,788,126,526,796 U1 - 658.8 CY - N. Delhi PB - Wiley India P. Ltd. KW - Marketing N1 - 1351 ER -