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1.
Propaganda by
Edition: -
Material type: Text Text
Publication details: London Thomas Nelson and Sons
Availability: Not available: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5: Withdrawn (1).

2.
Advertising Today by
Edition: 2nd
Material type: Text Text
Publication details: London International Book Distributing Co.
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/JEF.

3.
Out Of Home Advertising In India : Trends And Experiences by
Edition: -
Material type: Text Text
Publication details: Hyderabad Icfai University Press
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/SAR.

4.
How To Advertise by
Edition: -
Material type: Text Text
Publication details: New York St. Martins Press
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/ROM.

5.
Advertising Theory & Practice by
Edition: -
Material type: Text Text
Publication details: Bombay Himalaya Publishing House
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/CHU.

6.
Jahirat Shastra by
Edition: -
Material type: Text Text
Publication details: Pune Snehavardhan Prakashan
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (5)Location, call number: 659.1/KHE, ...

7.
Career In Advertising by
Edition: -
Material type: Text Text
Publication details: London -
Availability: Not available: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5: Withdrawn (2).

8.
Advertising Handbook by
Edition: -
Material type: Text Text
Publication details: New York Routledge & Kegan Paul
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/BRI.

9.
Advertising Management by
Edition: -
Material type: Text Text
Publication details: N. Delhi Tata McGraw - Hill Publishing Company Limited
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (6)Location, call number: 659.1/MOH, ... Not available: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5: Withdrawn (1).

10.
Advertising Marketing and Sales Management by
Edition: -
Material type: Text Text
Publication details: N. Delhi Deep & Deep Publications Pvt. Ltd.
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/THA.

11.
Advertising Sales & Promotion Management by
Edition: 1st
Material type: Text Text
Publication details: Mumbai Himalaya Publishing House
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (2)Location, call number: 659.1/CHU, ...

12.
Advertising and Sales Promotion by
Edition: -
Material type: Text Text
Publication details: N. Delhi Galgotia Publishing Company
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/MAT.

13.
Advertising : Marketing & Advertising P.III by
Edition: -
Material type: Text Text
Publication details: - Nirali Prakashan
Availability: Not available: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5: Withdrawn (5).

14.
Promotion & Integrated Marketing Communications by
Edition: -
Material type: Text Text
Publication details: Australia Thomson South-Western
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/SEM.

15.
Foundations Of Advertising : Theory & Practice by
Edition: -
Material type: Text Text
Publication details: Mumbai Himalaya Publishing House
Availability: Not available: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5: Withdrawn (1).

16.
Advertising ( Paper - Iii ) by
Edition: -
Material type: Text Text
Publication details: Pune Nirali Prakashan
Availability: Not available: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5: Withdrawn (5).

17.
Desi Dream Merchants by
Edition: -
Material type: Text Text
Publication details: New Delhi Tata McGraw - Hill Publishing Company Limited
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/KRI.

18.
Advertising : P 3 by
Edition: -
Material type: Text Text
Publication details: Pune Nirali Prakashan
Availability: Not available: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5: Withdrawn (10).

19.
Advertising  : An Imc Perspective by
Edition: -
Material type: Text Text
Publication details: N. Delhi Excel Books
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/MUR.

20.
Jahiraticha Jag by
Edition: -
Material type: Text Text
Publication details: Mumbai Mauj Prakashan
Availability: Items available for loan: Modern College of Arts, Science and Commerce (Autonomous), Shivajinagar, Pune-5 (1)Location, call number: 659.1/BHA.

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